Long week of Detailing

 As our project is approaching the last few weeks of development, I find my schedule a little fuller. As our meeting highlighted for me, I have been researching many different ways of getting the marketing aspect of the Pethub brand completed. Here is a link to my current work using PowToon and hosted on YouTube.

 https://www.youtube.com/watch?v=fjm5UlFCUiA&t=56s


I most wanted to use the infomercial formula in a comedic way. I used some of the ideas highlighted in this guide to create my advertisement.

These 3 Methods Will Help You Create a Product Offer - Guaranteed - DIYMarketers

  1. Choose a target customer or persona. Be as specific as you can because the target customer sets the context for your offer. Think about “soccer moms” – you immediately get a visual that sets the context for their life from what they drive, how they spend their time, and the challenges they have.
  2. Identify a specific problem they are dealing with. Now that you have this very specific persona with a specific life and challenges, what problem will you solve for them?
  3. Now that you have the problem identified, make a list of how THEY think they have to solve the problem.
  4. Now make a list of how EVERYONE else says they have to solve the problem.
  5. Finally craft your unique solution to that problem.


I believe I followed this very closely and my ad is funny and has all the answers to a problem presented in the beginning of the video. The solution to being lonely is to find a pet and if you find one that is a stray animal use pet hub and make sure it's a good pet. I will be trying out a software that my peers have suggested.




Additionally, this week, I have been coding and scrapping where to keep the share button presented on the pet details page of the web app. I will have more to present on this within the next week.

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