As our project is approaching the last few weeks of development, I find my schedule a little fuller. As our meeting highlighted for me, I have been researching many different ways of getting the marketing aspect of the Pethub brand completed. Here is a link to my current work using PowToon and hosted on YouTube. https://www.youtube.com/watch?v=fjm5UlFCUiA&t=56s I most wanted to use the infomercial formula in a comedic way. I used some of the ideas highlighted in this guide to create my advertisement. These 3 Methods Will Help You Create a Product Offer - Guaranteed - DIYMarketers Choose a target customer or persona. Be as specific as you can because the target customer sets the context for your offer. Think about “soccer moms” – you immediately get a visual that sets the context for their life from what they drive, how they spend their time, and the challenges they have. Identify a specific problem they are dealing with. Now that you have this very specific persona with...